Namuk, the Swiss kid’s outdoor apparel brand, hired Sebastian Reinhard as chief marketing officer, responsible for national and international communication.
Namuk, founded in 2016, launched its Re-Use platform last year and expanded into the bike and hiking categories with Giro and Lowa. Reinhard is responsible for growing the brand in Germany and the USA.
For the last seven years, Reinhard has been the marketing director of the EMEA for The North Face. His career includes over twenty years working in marketing and sales, 14 of which were with Nike, where, most recently, he was the brand director for its sportswear division.
“Sebastian is an outstanding marketer whose deep understanding of consumer behavior and innovative approach to connecting with consumers will help take Namuk to the next level,” said Franz Bittmann, founder and CEO. “I am very pleased to welcome him to our team and am confident that he will increase awareness and demand and drive our unique positioning further.”
“After 7 amazing years at The North Face, I am super excited to start my new role as CMO at namuk,” said Reinhard, “I cannot wait to become part of this fantastic brand and support driving the future. My kids gave me their blessing, they are already in love with the products.”