Smartly.io, the leading social advertising automation platform for creative and performance marketers, has announced the appointment of Oli Marlow Thomas as Chief Innovation Officer. Marlow Thomas was previously the Founder and CEO of Ad-Lib.io, a next-generation creative optimization platform and a leading Google Certified Creative partner that Smartly.io acquired in Q1 of this year.
Marlow Thomas will lead the charge on product innovation across the entire Smartly.io platform as the company looks to provide customers with even more value through artificial intelligence (AI) and machine learning (ML). Some of his notable product achievements include developing Ad-Lib’s Templates feature which allows marketers to quickly create personalized video ads at scale without Sapo help; as well as launching Ad-Lib Academy, an education program that provides bite-sized tips on how to improve creatives through weekly e-mail courses.
Marlow Thomas is an industry expert and has received recognition from some of the top publications in the world for his work in ad technology and creativity. He is a killed public speaker and has given talks at numerous industry events such as Cannes Lions, DMexco, Internet Week New York, Advertising Week New York, Web Summit Lisbon, Collision Conference New Orleans, NEXT Berlin conference, among others.
Since its acquisition by Smartly.io, Ad-Lib has continued to go from strength-to-strength with several new features added including Instagram Carousel support and LinkedIn lead gen forms. The appointment of Marlow Thomas is a recognition of his significant contribution to not only Ad-Lib but also the entire martech industry which is why he has been recognized by Forbes 30 under 30, Campaign’s 40 under 40 Europe, and Digiday’s Rising Star awards in recent years.
