Bubbl, the world’s first hyper mobile ‘out of app’ marketing platform, has appointed Taz Hossain as Chief Revenue Officer (CRO). In the newly created role, Hossain will drive revenue and growth, building Bubbl’s Channel Partnership customer base, bringing its disruptive tech to more clients across sectors such as transport, retail, and hospitality.
Since launch in 2018, Bubbl has achieved significant growth, with a 350% increase in usage year on year. The business has also seen success in onboarding top talent, following a recent funding round. Commenting on his appointment, Hossain said: “I’m delighted to join the hugely innovative Bubbl team, having spent the last 24 years in traditional businesses, using digital as a change agent. We’re focused on creating a data bridge that connects brands with their customers in a completely new way and I look forward to helping drive that growth.”
The company said that “Taz is a hugely experienced leader and strategist and we’re delighted to welcome him to the team as we continue on our mission to connect brands with their customers in a more relevant and personal way.”
How Bubbl Is Driving Innovation in Mobile Marketing
So how does Bubbl work? The platform uses AirPush technology to deliver relevant, situation-specific content and offers to app users outside of the app environment. This allows brands to reach consumers at key moments throughout the customer journey – whether they are near a store location or about to make a purchase – driving engagement and delivering ROI.
Bubbl is already being used by some of the biggest names in transport, retail, hospitality, and entertainment including Virgin Atlantic, Topshop, Manchester Airport Group, Odeon Cinemas Group, Merlin Entertainments Group plc., & Seco Tools.
“The beauty of Bubbl is that it overcomes one of the key issues facing marketers today – how do you connect with customers who are not necessarily engaged with your app? Our technology allows brands to reach consumers at key moments throughout their customer journey without bombarding them with irrelevant messages or interrupting their experience. It’s a win-win for both brands and consumers.”
Bubbl is leading the way in mobile marketing innovation with its hyper mobile ‘out of app’ platform. By appointting Taz Hossain as Chief Revenue Officer (CRO), the company is signaling its intention to continue growing its customer base and disrupt the traditional marketing landscape even further. With experience across sectors such as transport, retail, and hospitality – not to mention a proven track record in driving revenue and growth – Hossain is the perfect person to take Bubbl forward into its next stage of development.
