If you’re not familiar with the term “metaverse,” it’s time to brush up on your tech lingo. The metaverse refers to a shared, virtual space where people can interact with each other and with digital content. And according to a new report from KPMG, more than half of Americans are aware of the metaverse – even though only 8% have actually used it.
The report found that claimed metaverse awareness is fairly high across all generations, but usage is still low. Just 2% of boomers have used the technology, compared to 12% of Gen Zs, 11% of millennials, and 5% of Gen X-ers. So why aren’t more people using the metaverse?
The answer may lie in the fact that many people simply don’t know what the metaverse is or how it can be used. For businesses, the metaverse presents a unique opportunity to engage with customers in a new and exciting way. Imagine being able to offer a virtual tour of your product line or hosting a virtual event that customers can attend from anywhere in the world. The possibilities are endless – and businesses that are able to capitalize on the metaverse will have a leg up on the competition.
But before you dive into the world of the metaverse, there are a few things you need to keep in mind. First, ensure that your website is accessible and user-friendly on all devices. It’s also important to create compelling content that will drive users to your site or virtual space. And finally, make sure you have the resources in place to support your metaverse initiatives – including customer service, technical support, and marketing.
The KPMG study highlights a number of interesting insights into American adults’ relationship with the metaverse. While awareness levels are relatively high across all generations, actual usage is still quite low. This suggests that there is still a lot of potential for growth in this area. However, it also appears that older adults are particularly reluctant to engage with the metaverse. This could be due to a lack of understanding or simply a reluctance to adopt new technologies. Whatever the reason, it’s clear that there is still a lot of work to be done in terms of getting people to actually use the metaverse.
As more and more people become aware of the metaverse, it’s important for businesses to consider how they can use this new technology to their advantage. By creating compelling content and offering engaging experiences, businesses can reach new audiences and build lasting relationships with customers. Are you ready to take your business into the Metaverse?
