Microsoft has unveiled a new platform that allows businesses to create content for their promotions using only text prompts. The platform, called Microsoft Designer, relies on artificial intelligence to generate images that can be used free of charge. This move signals a major shift in the digital marketing landscape, as businesses will no longer have to rely on stock image providers or artists to create visuals for their campaigns. Instead, they will be able to generate high-quality images on their own, at no cost. This change is sure to have a major impact on the stock image industry, as well as on artists who provide visuals for digital marketing campaigns. We’ll have to wait and see how these changes play out, but one thing is for sure: the landscape of digital marketing is about to change in a big way.
What does this mean for businesses?
The ability to generate AI-generated art free of charge is a game-changer for businesses, particularly small businesses that might not have the budget to hire an artist or purchase stock images. With Microsoft Designer, they will be able to create high-quality visual content without breaking the bank. And since the platform is based on artificial intelligence, it will only get better over time, allowing businesses to create even more realistic and lifelike images for their promotions.
What does this mean for artists?
The impact of AI-generated art on professional artists is less clear. On the one hand, it could lead to a decline in the demand for their services, as businesses turn to platforms like Microsoft Designer to create visuals for their campaigns. On the other hand, it could also lead to an increase in demand, as businesses realize that they need artists to help them create truly unique and arresting visuals that stand out from the crowd. Only time will tell how AI-generated art will impact the world of professional artists.
Microsoft’s new Microsoft Designer platform signals a major shift in the world of digital marketing. With businesses now able to generate high-quality images for their promotions free of charge, we’re sure to see a change in the way that stock image providers and artists do business. Only time will tell how these changes will play out, but one thing is for sure: AI-generated art is set to cause a major shake-up in digital marketing.
