The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. To use the 4A Framework, simply choose a topic and then come up with four different angles to approach it. For example, if you’re a financial advisor, you could write about the different stages of retirement planning, the benefits of saving early, the importance of estate planning, and how to best invest for retirement.
By providing LinkedIn users with this wealth of information, you’ll not only be demonstrating your expertise but also helping them to make more informed decisions about their finances.
1) Actionable: is designed to give readers new insights and information that they can use to improve their lives or businesses. This can take the form of tips, hacks, resources, and guides. Actionable content is often tactical in nature, providing readers with specific steps they can take to achieve a goal. For example, a guide to starting a successful blog might include tips on finding a niche market, developing compelling content, and promoting your site through social media. By contrast, a general article on the history of blogging would not be considered actionable content. When used effectively, actionable content can be an invaluable resource for readers looking to improve their lives or businesses.
2. Analytics: Numbers and analysis can be extremely helpful in convincing readers to adopt a new way of thinking. By breaking down complex concepts into manageable data sets, analysts can provide powerful insights that can change the way people see the world. In many cases, trends and averages can reveal previously hidden patterns that help explain why things are the way they are. For example, consider the case of income inequality. By looking at data on wages, tax rates, and government benefits, analysts have been able to shine a light on the multidimensional causes of this issue. As a result, the public is now better equipped to have informed discussions about policy solutions. Similarly, teardowns- detailed examinations of products or processes- can help consumers understand how things work and make more informed choices. In sum, numbers and analysis play an essential role in helping people unlock new ways of thinking.
3. Aspirational: Many people find themselves stuck in a rut, feeling like they’ll never be able to achieve their dreams. Aspirational content can help change that by demonstrating what is possible and motivating readers to take action. Stories, biographies, and lessons from past mistakes are all excellent sources of aspirational content. By reading about others who have overcome obstacles and achieved success, readers can begin to believe that anything is possible. Additionally, advice from people who have already accomplished their goals can help readers understand what steps they need to take to achieve their dreams. Aspirational content is an excellent way to motivate and inspire readers to take action and make their dreams a reality.
4. Anthropological: Common fears, failures, and struggles are experienced by people from all walks of life. However, these experiences can often be magnified when they are considered in light of the current state of things. For example, many people may feel anxious about the current state of the economy or the proliferation of nuclear weapons. Similarly, people may feel that their struggles are insignificant compared to the scale of global problems. However, it is important to remember that everyone has their own unique set of experiences and challenges. By understanding and empathizing with others, we can help create a more compassionate and tolerant world.
