Brands and retailers will spend $9.85 billion on advertising on Amazon in the US to boost their position in search results. According to eMarketer, Amazon will earn almost $10 billion in the US ad revenues this year, an increase of more than 33% over 2018.
Roughly 4% of total sales on Amazon are spent on ads. Last year, $10 billion was spent by advertisers to generate $277 billion in global GMV. This year, advertisers in the US alone will spend $10 billion on Amazon advertising.
Despite being smaller than Google and Facebook – the two companies known as the “advertising duopoly” – Amazon is growing faster than any other major ad publisher, Google, and Facebook included. This trend will continue as Amazon introduces more ad products not necessarily tied to selling on Amazon.
