Thursday, January 30, 2025
Lawyers Run The WorldTCPA Liability for Platform and Autodialing Software Providers

TCPA Liability for Platform and Autodialing Software Providers

-

- Advertisment -spot_img

In 2015, the Federal Communications Commission stated that “initiating” a telephone call can take more than one form, including those that “take the steps necessary to physically place a telephone call” or those that are “so involved in the placing of a specific telephone call as to be deemed to have initiated it.”

A federal court in West Virginia recently held that two platform providers and an autodialing software company are potentially liable under the Telephone Consumer Protection Act if they “knowingly” permitted their products to be used for unlawful purposes.

Here, the plaintiff alleged that thousands of illegal, misleading, defamatory and false recorded telephone messages were sent by individual defendants. Notably, the plaintiff named several corporate defendants, including Callcentric, Fiverr, RingCentral and Voicent, all of whom filed motions to dismiss.

First, the court agreed with Fiverr’s argument that it could not be liable under the TCPA because it did not play a significant role in the telephone calls. Fiverr merely provided actors that did the voice-overs for the subject messages. It did not contribute to the content or the manner in which telephone calls were initiated or placed.

Callcentric and RingCentral, both of whom provide VoIP services and assigned telephone numbers to the individual defendants, were not as fortunate. The plaintiff alleged that both provided calling platforms, and possessed “direct knowledge” of and the right of control the unlawful conduct. The court rejected their argument that they were not liable under the TCPA because they were passive conduits that did not initiate or make the telephone calls. Consequently, the court denied their motions to dismiss.

The court also denied Voicent’s motion to dismiss. Voicent provided autodialing software for delivery of the prerecorded messages. The court found that the plaintiffs allegations were sufficient to state a claim that Voicent knowingly allowed the other defendants to use the technology for an unlawful purpose. “Ultimately, whether or not Voicent may be held liable will depend upon a totality of the circumstances analysis, which is not appropriate on a motion to dismiss given the allegations in this case. Therefore, the Court denies Voicent’s motion with respect to direct liability.”

Calling and technology platforms providers have once again been reminded that they are not outside the zone of TCPA liability. If you are interested in learning more about this topic and how to minimize the potential for TCPA liability, consult with an experienced TCPA defense lawyer to evaluate applicable operations and services offered.

Richard B. Newman is an advertising law attorney at Hinch Newman LLP.

Attorney Advertising. For informational purposes only. Not legal advice.

Richard B. Newman
Richard B. Newmanhttp://www.hinchnewman.com
Richard B. Newman is an Internet Lawyer at Hinch Newman LLP focusing on advertising law, Internet marketing compliance, regulatory defense and digital media matters. His practice involves conducting legal compliance reviews of advertising campaigns across all media channels, regularly representing clients in high-profile investigative proceedings and enforcement actions brought by the Federal Trade Commission and state attorneys general throughout the country, advertising and marketing litigation, advising on email and telemarketing best practice protocol implementation, counseling on eCommerce guidelines and promotional marketing programs, and negotiating and drafting legal agreements.

What's your opinion?

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. ...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified....

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

You might also likeRELATED
Recommended to you