Monday, December 23, 2024
Lawyers Run The WorldFederal Court Rules Predictive Dialer Not an ATDS

Federal Court Rules Predictive Dialer Not an ATDS

-

- Advertisment -spot_img

Since the D.C. Circuit’s decision in ACA International v. FCC, there has been much controversy concerning whether a predictive dialer constitutes an automatic telephone dialing system under the Telephone Consumer Protection Act. Further deepening the divide amongst District Courts, the Northern District of Illinois recently ruled that it does not. (Pinkus v. Sirius XM Radio, Inc.)

In Pinkus, plaintiff alleged that Sirius XM Radio violated the TCPA by placing numerous cellular calls via a predicative dialer and that the prior Federal Communications Commission rulings control. The court disagreed, holding that ACA International invalidated the FCC’s prior interpretation and rulings regarding what constitutes an ATDS. In doing so, it rejected plaintiff’s linguistic interpretation of the phrase “using a random or sequential number generator” and that a dialing system is an ATDS if it can either produce numbers using a random or sequential number generator or just store and dial numbers.

The court determined that the phrase “‘using a random or sequential number generator” means that an ATDS must have the capacity to generate telephone phone numbers, either randomly or sequentially, and then to dial those numbers. According to the court, since a predictive dialer dials from a fixed list of telephone numbers and does not utilize a random or sequential number generator, the technology does not constitute an ATDS.

Despite the ruling, this predicative dialer issues remains unsettled.

Richard Newman is an attorney at Hinch Newman LLP.

Informational purposes only. Not legal advice. Always seek the advice of an attorney. Previous case results do not guarantee similar future result.

Advertising Material

Richard B. Newman
Richard B. Newmanhttp://www.hinchnewman.com
Richard B. Newman is an Internet Lawyer at Hinch Newman LLP focusing on advertising law, Internet marketing compliance, regulatory defense and digital media matters. His practice involves conducting legal compliance reviews of advertising campaigns across all media channels, regularly representing clients in high-profile investigative proceedings and enforcement actions brought by the Federal Trade Commission and state attorneys general throughout the country, advertising and marketing litigation, advising on email and telemarketing best practice protocol implementation, counseling on eCommerce guidelines and promotional marketing programs, and negotiating and drafting legal agreements.

What's your opinion?

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead generation industry closely. On December 10, 2024, the Federal Trade Commission...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to old-school attribution models tighter than a toddler with a filthy...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching its collective coffee cups a little tighter, Omnicom Group has...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

You might also likeRELATED
Recommended to you