Snapchat has started testing a new feature that is going to allow users to swipe on a specific product in order to purchase it right from the Snap Store. Some people on the Discover Publisher channels will have access to this feature for an undetermined length of time to go through the testing phase.
The Snap Store has had Snapchat branded merchandise (hats, shirts, etc) for a while, but this new system would have the potential go greatly increase the items available.
Reports from those in the test so far have found that the system seems to be working quite well, and for now at least, SnapChat is not taking any share of the revenue that is being produced. If/when the new feature rolls out more broadly, SnapChat will undoubtedly start taking some revenue from the transactions.
SnapChat has been looking for additional ways to generate revenue for their popular site, and this has the potential to be quite significant. Offering brands a way to generate sales on this system will be very attractive to many marketers.
