Affiliate Crossing (“AC”) and Nutryst (“Nutryst”), leading affiliate networks, today announced the merger of the two companies creating a global performance marketing leader. The merger is effective today, and the companies will combine business operations in the coming year.
Focus Squared, an investment group headed by Ricky Ahuja and founder of inviopro, was instrumental in bringing these two powerhouses together. “This is an exciting and memorable moment in time and AC Nutryst should take pride in their hard work and dedication to their clients, advertisers and affiliates, which have enabled them to achieve this goal,” said Ricky Ahuja. “The combined company will have the scale, breadth and capabilities to compete more effectively and profitably in the global performance marketplace.”
The combined company will be privately held and operate under the AC Nutryst brand. Steve Lowry, Nutryst’s founder and CEO, will serve as the CEO of the new combined company. Chris Kautz Scanavy, CEO of Affiliate Crossing, will work with the ownership team through the transition to a single company. The headquarters for the combined company will be in Richmond, Virginia with a significant presence in Nutryst’s headquarters in Atlanta, Georgia.
“We celebrate a new milestone today as we formally join the Nutryst family and merge with our highly-regarded peer” said Chris Kautz Scanavy, co-founder and CEO of Affiliate Crossing. “Combined under the Nutryst umbrella, and with Focus Squared’s powerful backing, we will draw on our decades of experience to push the boundaries of performance marketing and remain focused on delivering outstanding results, capabilities and service to the affiliate marketing industry.”
“We are thrilled to welcome Affiliate Crossing to our portfolio of high-performing performance marketing companies,” said Steve Lowry, co-founder and CEO of Nutryst. “There is an incredible opportunity to upgrade and expand our footprint in the enormous and largely under-tapped performance marketing industry. With the leadership of Affiliate Crossing’s highly-successful management team, working with our experienced Nutryst team, we are bullish on our ability to seize the opportunity ahead and remain the market leader in this segment.”
Over the past decade, Affiliate Crossing and Nutryst have delivered some of the most innovative and successful performance marketing solutions addressing the needs of advertisers and publishers. Lowry continued, “AC Nutryst is a growth company chasing an enormous opportunity ahead of it. Our team has been the DNA of our success and we’re excited to add the talent, experience, and the products of the Affiliate Crossing team.”
Combined, the companies have exponentially more internal/direct and agency level product offerings. The new AC Nutryst will continue to drive performance marketing innovation while providing advertisers and publishers with world-class levels of support for all Nutryst and Affiliate Crossing products.
About Nutryst
Nutryst is a leading nutra brand having made a major impact on the affiliate marketing vertical over the last 2 years . Nutryst provides advertisers and affiliates with an integrated platform, enabling highly targeted advertising and improve conversion through proprietary marketing solutions. For more information, please visit Nutryst.com.
About Affiliate Crossing
Affiliate Crossing believes that when people get together amazing things can happen, relationships are built and business gets done. That’s why we’ve created the industry’s leading affiliate network eight years running. Affiliate Crossing’s unmatched transparency, communication and service helps countless advertisers and affiliates around the world better reduce costs and grow revenues. For more information, visit www.affiliatecrossing.com.
About Focus Squared
Focus Squared, a U.S.-based private investment firm with offices in Ashburn, Virginia, currently invests in software and app development with long-term strategic perspective. Focus Squared is a value-added investor, contributing professional expertise and multi-level support towards companies realizing their full potential. For more information, please visit www.rickyahuja.com.
