Criteo, a technology company that provides personalized performance marketing services, has introduced a new product that could prove to be a game changer. Kinetic Design is the company’s newest technology that delivers personalized content that for each consumer for on-brand ads that are visually pleasant and stunning.
The idea behind Kinetic Design is to take into consideration each customers brand identity and the type of interface that is being used, and be able to automatically display that ad so that it will be visually stunning, therefore increasing customer interaction. Incorporating this type of display optimization, marketers will be able to increase the reach of the ad, raise the number of customers who interact with the ad, while at the same time presenting a brand consistently across different campaigns.
According to Sr. VP of Product Mgt at Criteo, Patrick Wyatt, “Kinetic Design allows marketers to achieve a strong brand identity, while still seeing the unmatched performance on which we have built our reputation.” Wyatt, also states, “The combination of exceptional content and granular personalization with new branding and design capabilities will allow marketers to execute impeccable campaigns.”
Marketing Exec at Made.com, Carla Greco states, “Criteo’s creative technology, Kinetic Design, delivers our on-brand campaign messages while personalizing every ad-creative for every consumer wherever they are, creating a positive experience with our brand across every device.”
With the introduction of Kinetic Design, Criteo will be able to provide real time marketing ads that will be personalized for each user, all while keeping the image of the brand consistent across all campaigns.
