Merkle, an international CRM and performance marketing agency with more than 3,400 employees, has purchased Axis41, a customer experience specialist company. The move strengthens the firms game plan of developing a people based marketing structure that focuses on technology, data, and analytics. The acquisition increases Merkle’s marketing cloud division by more than $25 million in revenue, and adds more than 170 employees to Merkle’s core marketing team.
CEO and President of Merkle, David Williams, states “We’re delighted to welcome Axis41 into the Merkle family and look forward to honing our collective people-based marketing capabilities that enable our clients to deliver ever more relevant, personalized customer experiences.”
Merkle will be welcoming the founding partners of Axis41, Reed Wright/Technical Service, Ron Pynes/Strategic Services, and Steve Wiest/Creative Services, to their Senior Management Team.
Axis41’s Ron Pynes states that this acquisition “brings instant scale to Axis41, our clients, and our partners by leveraging the group’s experience, global footprint, and business acumen.”
