Location based advertising has long shown a lot of potential, and it looks like that potential is really starting to become a reality. GPS can be used for many different applications, such as getting local weather, finding local restaurants, and displaying advertising for local merchants.
xAd, a company that provides location based ads via mobile web pages and app, is in the process of purchasing WeatherBug, the highly popular weather app. WeatherBug is consistently ranking in the top 10 downloads for the Android market, and top 5 downloads for the iOS market.
The users of WeatherBug use the app on a regular basis, specifically for location based services. This translates into a big win for xAd, as the users that are using the location based WeatherBug, will highly benefit from accurate locations based advertisements.
xAd delivers its advertisements by utilizing GPS signaling via mobile apps, server integrations, along with location requests if you opt to enable it. Then, xAd uses several different mobile ad networks and displays location specific ads. Currently, xAd is using this strategy and displaying location specific advertising in roughly 150,000 apps.
With the acquisition of WeatherBug, xAd is positioning itself to be a stronger, more self-reliant locations based advertiser. If WeatherBug is assimilated and utilized properly, xAd can be positioned itself to be a leader in location based advertising.
