It’s amazing the keywords and absolute bullshit people use in advertising to try to hit the right audience. For whatever reason I was targeted on Facebook by new lingerie company “French Affair,” which had a message to me about how their lingerie promotes “body positive and identity affirming.”
Promoting “positive body image” is an important topic, especially for those who have negative images of themselves that can often lead to eating disorders. It’s not really a secret that the fashion industry is partially responsible for this, hiring models as young as 12 to “represent” the average woman.
Add in the heavy photo-shopping that occurs in the industry to create impossible and fake body images, many people can’t help but think that they are way too fat when looking at model’s photos.
And the good news is that things are actually starting to change. This year, plus-size models were seen taking over the runways of Fashion Week, diversity in fashion became more prevalent (although much work remains to be done), and the word “fat” began to lose its status as a “bad” or “insulting” term.
Well, French Affair Lingerie is attempting to claim that these models, including one that has been photoshopped to look anorexic. The model, foreign born Juliana Kadina is a professional model signed with Red Model Management out of New York. While her age isn’t mentioned, it’s clear they are trying to give her an underage, heroin “chic” look that is far from a positive body image. In face, it’s downright misleading.
What do you think?
