Criteo, a performance marketing firm, has just reached an agreement to buy HookLogic. HookLogic was founded back in 2004, and has been powering shopping ads for a variety of major retail sites such as Wal-Mart, Best Buy, and others. Their service gave these brands a great way to feature products in search results for in-market consumers to see. They had also expanded into the travel ads area, providing in-search ads for searches concerning hotels on Expedia, hotels.com and more.
Eric Eichmann, the CEO of Criteo, said of this deal, “With HookLogic’s acquisition, Criteo is adding a complementary performance marketing solution to its portfolio, focusing on delivering more value to brand manufacturers and retailers alike. We are excited to help develop the HookLogic platform with our own sophisticated technology and bring to their solution to marketers across the globe. Jon and his team at HookLogic are some of the best minds in performance advertising and we are thrilled to welcome them to the Criteo family.”
The exact terms of the deal have not been released, but it is expected that this deal will close in the fourth quarter of this year. You can see the full announcement HERE.
