With Halloween just over a month away, good marketers will begin implementing their holiday strategy very soon. For those who do a good job, it may be an extremely profitable season. The National Retail Federation is predicting that Americans will spend a massive $8.4 billion on Halloween this year, which is the highest it has been in the 11 years that this stat has been tracked.
The prediction says that 171 million Americans will celebrate the holiday, which brings the total spend per person to about $82.93. This is a big jump from the $74.34 that was spent last year. This includes any holiday specific spending including money for Halloween parties, costumes, and of course, candy.
The survey was given to 6800 adults, and asked a variety of questions about their intended shopping plans for this season. 23% of the respondents said they were going to do at least some of their holiday shopping online. This will most likely be things like costumes and party decorations. While not the most popular place to shop, online retailers (and affiliates) can make a big profit by getting their products in front of potential customers.
Whether this is done through online advertising, SEO, or any other method, it is important to start as soon as possible. People will want to start making purchases in the next couple weeks to ensure their orders arrive before the October 31st holiday.
Even many marketers who don’t normally sell Halloween related products can get in on this opportunity through referrals or making specially themed products. While certainly not the biggest holiday of the year, Halloween presents some incredible opportunities to those who take advantage.
