Media iQ has just recently come out with their ad fraud and brand risk evaluation for the first quarter of 2016, and it is looking quite good. The company has always marketed itself as a leader in combating ad fraud, and this latest report shows that they are doing very well. The figures were provided by Integral Ad Science, and found that the ad fraud was 2% lower than the industry average. While that is not a huge number, they also found that the ‘brand safety risk’ for Media iQ was 61% lower than average in the UK, and 81% lower than the average in Germany.
CRO of Media iQ, Richard Dunmall, said of this, “Ad fraud and brand safety are two hot topics and big threats to businesses. To ensure we are leading the way in best practice for the programmatic space, we have a comprehensive approach to ensure our clients are protected. The combination of IAS’ solutions and our Guard capabilities allow us to constantly lower fraud risk and improve brand safety measures.”
This is one of the first reports to come out from a company that has joined the Integral Ad Science Certified Viewability Partner Program.
