If you’re looking for the best way to boost your return on investment in digital advertising, mobile video is the ideal choice. While most people already know that mobile video is expanding rapidly in popularity, they may not realize just how well it really performs. According to a recent study from Smaato, a global real time advertising platform, mobile video outperforms all other options by 11x in terms of eCPMs.
This data was gathered after looking at information related to billions of mobile ad impressions that occurred during the first quarter of 2016.
They also found that mobile video ads perform better in-apps compared to when displayed in a normal mobile web environment. Specifically, they report that iOS apps perform nearly three times better than mobile traffic on iOS.
This information comes as part of an overall positive report for digital marketing in general and mobile video specifically. Also in the report it was found that mobile ad spend went up by 89% globally over the past year. South America was dubbed the ‘Emerging Mobile MVP’ with an almost doubled eCPM in the first quarter.
China had an amazing growth rate over the past year too, with a growth of 1198% in total ad spend.
The CEO and co-founder of Smaato, Ragnar Kruse, said of this report, “Mobile video advertising is showing enormous growth potential, helping publishers to boost their monetization efforts and advertisers to engage their target audience better. It’s very encouraging to see the continued overall strength of quarterly mobile ad spend growth, which is up 89% globally. I’m also impressed by the immunity of mobile ad spend to downward macroeconomic factors. For example, Brazil’s emerging mobile market saw quarterly mobile ad spend grow a surprising 121% in Q1 year-over-year – almost as much as the healthy US market at +130% – despite major economic and political challenges.”
This is all good news for marketers who are moving toward mobile video, and brands who are finding great ways to capitalize on this popular ad format.
