Impact Radius, known as one of the premiere affiliate marketing solution companies, announced today that it had secured $30 Million in funding from Silversmith Partners.
“Over the past 30 months, Impact Radius has experienced phenomenal growth through market adoption of its innovative marketing platform, enabling tangible business outcomes for its roster of leading domestic and global clients,” stated Impact Radius CEO Per Pettersen.
“Silversmith’s investment will fuel our global growth.” Today’s brands and agencies leverage the Impact Radius platform to get unprecedented insight into consumer journeys, optimize their media mix, grow affiliate partnerships and increase ROI across digital, mobile and offline channels.
Impact Radius will use the proceeds to enhance its core platform, fund development of new products and services, and accelerate its global expansion strategy by investing in people, infrastructure, partnerships and acquisitions.
“Impact Radius has a proven track record, delivering a powerful SaaS platform built for marketers by marketers. They have an experienced team, a scalable platform, and we believe a significant opportunity to continue delivering industry-leading innovation” said Jim Quagliaroli, Managing Partner of Silversmith. “Our team was impressed by the strong customer partnerships with the world’s most successful brands, who have chosen Impact Radius as a key partner for their marketing strategy.”
Jim Quagliaroli also has joined the Impact Radius Board of Directors.
You can see our interview with Todd Crawford of Impact Radius below
