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CBS Partners with Revcontent for Native Advertising

Today, Revcontent announces its newest exclusive partner, CBS Television. CBS Television, the foremost company in TV syndication with leading cable shows including Entertainment Tonight, Inside Edition, The Doctors, Rachael Ray, and Dr. Phil, chose to partner with Revcontent after extensive research and testing in the content recommendation space. CBS Television partnered exclusively with Revcontent for their industry-leading technology that delivers unparalleled engagement and revenue, backed by Revcontent’s dedication to data integrity.

With a combined reach of over 100 million monthly impressions, CBS Television is a leading platform for entertainment news. A strategic partnership with Revcontent means CBS Television will bring new, engaging content powered by Revcontent’s industry-leading technology to users around the world. Revcontent’s patent-pending technology allows partners full control over their brand and site, choosing exactly what content does and does not appear to readers. Revcontent’s smarter behavioral algorithm uses image recognition learning and thousands of data points to recommend the content users are most interested in.

Data integrity was also an important factor in Revcontent and CBS Television’s partnership, and as with all Revcontent’s partners, CBS Television is able to match Revcontent’s Performance Dashboard to their own Google Analytics. A partnership based on this trust and honesty is integral to both CBS Television and Revcontent’s respective brands.

John Lemp, CEO and Founder at Revcontent, said, “The brand and team behind CBS Television is impressive, and we’re humbled that CBS Television can use our publisher quality control tools to build a high-quality user experience and engage with their readers on a deeper level.”

Revcontent is the world’s fastest growing content recommendation network, powering over 200 billion content recommendations a month. Revcontent partners with the biggest branded media outlets such as Forbes, Newsweek, Reuters, and International Business Times.

Check out our most recent interview with Revcontent

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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