When looking to drive traffic online there are many different options to consider. One of the most popular is search engine optimization (SEO). SEO has been around for a very long time and had been able to consistently provide results to marketers, when done properly. Of course, figuring out how to get the best results for your SEO efforts can be quite difficult. This is why the best SEO service providers can become so successful.
A recent report from Borrell Associates found that marketers, brands and agencies in the United States will spend an estimated $65 billion this year in SEO services. That is expected to climb to over $72 billion in 2018 and nearly $80 billion by 2020.
The majority of this money will be spent by local and smaller businesses. Only about 1/3 will be by larger companies, which is due largely to the fact that as companies get larger they begin to hire their own internal SEO staff to help get their sites ranked properly.
In addition to the massive spend on direct SEO efforts, the report also found that US companies will spend about $790 for blog development, $6.61 billion for listing claims and $410 million for email list purchases.
Digital spend in general is on the rise, and companies are realizing that high quality services for SEO and other digital services are quite important. The return on investment can be very high when done properly.
