Dell has just announced a partnership with the global marketing network, Affiliate Window. This is the first time Dell will be using affiliate marketing for three years after they discontinued their previous program. The new Dell program will be managed by MediaCom and will have a focus on increasing the tech company’s reach and add partnerships to their overall business.
The head of affiliates at MediaCom, Daniel Lancioni, said, “We are extremely excited about relaunching Dell Consumer and Dell Outlet back into the world of affiliate marketing, after being out of the industry for three years. With the help of Affiliate Window, we hope to bring the programme back to the same levels it was years ago and re-develop the relationships which we used to have with our publishers. We’re always looking for new and exciting partnerships, so do not hesitate to get in contact and we look forward to working with you.”
Jumping back into performance based marketing efforts will hopefully drive additional sales in the electronics space, which Dell is already a major player in. It will be interesting to see how well this program works for Dell.
