This new Infographic from Invespcro sums up the online ad fraud situation today and how it is going to look in the future quite well. If you haven’t been convinced that this is a huge problem for marketers and brands yet, this graphic should do the trick. Take some time to look through this simple infographic to see how your business is being impacted by online ad fraud. “Did you know digital ad fraud takes $1 for every $3 spent on digital ads and online advertisers are estimated to loss $7.2 Billion globally to bots in 2016. 37% of advertisers surveyed are ready to pay a premium of 11% or more for certified human traffic. Check out our infographic on Digital ad fraud for latest statistics and trends.”
Infographic by- Invesp Consulting