Pure Hospitality Solutions (parent of Central American-Caribbean Online Travel Agency) has just announced that they are launching a new affiliate program for their hotels. They found that there is significant interest from the hotels in their network, which will make it possible to run very successful campaigns and hopefully attract top travel affiliates.
Melvin Pereira, President and CEO of Pure Hospitality Solutions, commented after visiting New York, “While in New York this past week, I was amazed to see just how many inquiries we were receiving from regional hotels, looking to sign onto Oveedia as an affiliate property. Multiple pings daily; almost as if they knew we were invited to speak with various funding groups, regarding significant investments into the region through Oveedia… and they were trying to ‘show us off.’”
The company has already taken steps to prove interest in this type of program in their footprint. Pereira commented on this saying, “The best part is… utilizing a minor ‘trial’ budget, inquiries have already been flowing in from regional properties. Now, with a more extensive affiliate hotel marketing program rolling out, we believe things will continue to progress very nicely.”
Using affiliate marketing to book hotels is, of course, an already proven system around the world. The hotel industry is a perfect option for affiliate marketing, and this new system will provide additional opportunity both for hotels in the region and affiliates looking to add additional revenue streams to their efforts.
