Twitter has just recently announced an update to their ad editor that will provide users with improved ability to make groups. These groups will be used for targeting and performance assessment, which are two essential components of long term marketing success.
The ad editor itself has only been around since last August and it has gone through quite a few nice changes, making it a very useful tool for many marketers. Advertising on Twitter in general has been rapidly adjusting and improving. This latest update is, according to the Twitter blog post, going to help, ‘reduce friction for advertisers building large-scale campaigns.’
When used, marketers will be able to edit campaigns with a variety of ad groups based on many different sets of criteria. This will help to get results based on performance and other factors. In addition, it is going to allow brands and marketers to better predict performance of their ads.
You can read the full blog post from Twitter HERE to get additional details.
