The well-known computer leader, Lenovo, has a partnership with Impact Radius to help take their global affiliate channel to the next level. The company has been pushing their affiliate program as a key to their overall growth and profitability, and this is a major move toward that goal. This partnership has been in place for a short time now and they are now releasing some information on its initial successes.
Using one platform to provide fully comprehensive tracking, analytics and other tools will allow them to expend current partnerships and bring new ones on board. As we know, affiliate marketing can be an extremely effective option for most types of businesses, including hardware companies like this.
Priest Willis, the Global Affiliate Marketing Manger at Lenovo, said, “The flexible and easy-to-use tracking, attribution, and affiliate management tools are clear indicators that Impact Radius shares our enthusiasm for leading-edge technology. The platform gives us data we’ve never had before, providing a view into our global campaigns across devices and across channels. We saw immediate savings on network and agency fees and have found our offers being supported on sites within a day, not weeks.”
Lenovo transitioned from using three separate affiliate networks into this one option late last year. This was a major move since it involved a migration from across 21 countries and territories. While this was a bold move, Lenovo is certainly finding it to be a very profitable one in the initial months.
CEO and Co-Founder of Impact Radius, Per Pettersen, said “Our clients use Impact Radius to ain omnichannel insights and broaden the scope of their collaboration with publishers wherever they are in the world. We are excited to work with Lenovo, an innovator whose commitment to performance and pioneering new ideas mirrors our own.”
This is certainly an interesting case to look at for anyone who is involved with performance marketing. It shows just how beneficial it can be to make sure you are running all your affiliate programs through the proper channels. In the case of Lenovo it made sense to migrate from three networks into one. While this may not be the right move for every situation, it is essential to always take the time to weigh the options and determine what will work best in your specific situation.
