The Content Marketing Institute has released their new B2B enterprise content marketing report, which polled a number of marketers to see what types of efforts they are making and how happy they are with them. The main point of interest in the report is that just 22% of the content marketing professionals find their efforts effective. This, of course, is a very low number considering how much time, effort and money is being dumped into content marketing each year.
The survey took responses from 335 individuals that identified themselves as B2B enterprise marketers. The marketers worked in a wide range of different industries and covered many marketing tactics.
87% of all the respondents did say that they used some form of content marketing, which this a good sign given the importance of this strategy.
Only 35% of those, however, said that they actually document their content marketing strategy. This will make it very difficult for them to measure their success and see what is working and what isn’t.
Another interesting point found in the report is that 94% of people said that distributing content on LinkedIn is their preferred option. This is the highest ranking with YouTube coming in second at 88%, Twitter third at 87% and Facebook fourth at 83%.
The report went into further details regarding what types of content people are producing, and where it is being distributed. Looking through the full report will not only illustrate what types of things other B2B marketers are doing, but also what types of things they are failing to do. When understood and implemented properly, content marketing can be extremely effective for people in virtually any industry.
You can see the full report HERE.
