Video marketing is one of the best ways to get your product or service in front of potential customers. There have been many studies that show that videos have good conversion rates and in many cases they can produce long term customers as well. This should not be surprising since TV has long been used as the primary video tool for generations, and it has long been used by marketers with a lot of success.
When most people think about digital video marketing, however, they typically only consider YouTube. While there is certainly no doubt that YouTube is an essential tool for online video marketing, it is not the only game in town. Vimeo has quickly grown into quite a competitor and one that marketers should be thinking about as well.
If you’re not already using Vimeo for your video marketing (either exclusively or in addition to YouTube) consider some of the following points.
Reasons Vimeo Works for Video Marketing
The following are some essential points of information regarding Vimeo when it comes to marketing.
- Production Quality – Vimeo has a lot of tools and options that can help marketers get higher quality audio and video quality for their users.
- No Advertisements – Unlike YouTube, you don’t need to worry about annoying ads playing before, during or after your video.
- Cleaner Website – YouTube seems set on cramming as much on a page as possible, which leads to a very cluttered appearance. Vimeo, however, is a much cleaner look and feel.
- Thumbnails – You can pick your own thumbnail for your videos, which can dramatically improve the chances that someone will click on it.
- Lower Competition – There are far fewer total videos on Vimeo than there are on YouTube. Of course, there are also fewer total users.
As you can see, Vimeo brings a lot of perks with it for the online video marketer. Of course, if you are using this platform to directly promote any product or service you will be required to pay for a ‘PRO’ membership. This is $199 per year, but it is likely worth it for many marketers.
If you haven’t thought about Vimeo in the past, now is a great time to give it a try. Whether your produce unique videos for each platform or you publish on both at the same time, you’ll almost certainly enjoy great results from the Vimeo video service.
