Poker Affiliate World has been providing a variety of affiliate offers related to digital poker games for quite some time now. The brand, which is owned by iBus Media has been making a variety of significant changes over the past year which have now culminated with a major rebranding. They are dropping the name Poker World and becoming, “Online Affiliate World.”
The move is, according to Viktorija Antanaviciute from the company, to allow them to ‘develop a wider community of publishers.’ It seems likely that the focus will remain on online poker and other casino programs but that they will also be adding a variety of other options as well over the coming months and years.
Specifically they said of the future options, “Our growth will continue with poker and casino programs but we are moving forward with a strong focus on sports, daily fantasy sports, finance and trading.” Whether they will add in other affiliate programs as well remains to be seen.
This is obviously a very significant move for the company and, they hope, one that will help take them to the next level in the world of digital affiliate programs.
Poker Affiliate World has about 12,000 affiliate members whom they have paid over $23 million to since they were founded in 2005. They are widely considered to be one of the more reliable gambling related online affiliate programs, which has allowed them to grow steadily.
This move will certainly shake things up for the company, but for affiliates participating it should be a good adjustment. Online Affiliate World is working to minimize any difficulties for the affiliates while allowing them additional opportunities to promote new and profitable programs.
