Luxury fashion community and online retailer Farfetch has partnered with Rakuten Linkshare to expand their affiliate marketing base. Since the inception of the partnership, Farfetch has seen a 91% increase in annual revenue, and an expansion into over 180 territories and 9 languages. Farfetch is determined to only work with high-end bloggers and content sites, which is intended to maintain their brand image and reach high-quality leads. ShopStyle, Lyst and DealMoon are among the 1,600 sites and blogs with which Farfetch has partnered.
Natasha Lawley, Performance Marketing Manager at Farfetch commented: “Rakuten Marketing’s international footprint and understanding of the luxury space has helped us align our international programmes and reach a wider pool of luxury shoppers. We knew we had to maintain a high-end brand positioning in all markets if we were to see success through the affiliate programme, and we have been able to grow brand awareness, without devaluing the brand. Our partnership has resulted in impressive YoY performance, with affiliate marketing driving over a quarter of our revenue, and we are excited to further develop this relationship.”
Mark Haviland, MD at Rakuten Marketing Europe added: “Through affiliate marketing, retailers can take advantage of the demand for British retailers overseas. However, it’s crucial for luxury retailers like Farfetch to maintain a high-end brand positioning globally. The majority of discount and cashback sites were not right for Farfetch, but by cherry picking those sites with a niche audience, and connecting with high end content sites in each market, we’ve been able to increase Farfetch’s network of publishers and reach luxury shoppers locally, whilst ensuring consistent brand positioning.”
Farfetch is still searching for world class affiliates to join their team. Webmasters and bloggers can apply to join by emailing the name and URL of their site or blog to affiliates@farfetch.com. Applicants can expect a response within 7 days.
