UrbanObserver

Sunday, February 23, 2025
Lawyers Run The WorldElectronic Media Marketing Group Scam

Electronic Media Marketing Group Scam

-

- Advertisment -spot_img

Electronic Media Marketing Group (EMMG), based in Upper Montclair, New Jersey has been ordered to pay $190,000 in penalties by a federal court in Arkansas.  In addition, they are banned from operating in Arkansas going forward.  In the case, the firm was accused of billing businesses for online advertising that had not been previously authorized.

The marketing group ‘deceived’ business owners by sending them a bill for online ads in the “General Yellow Pages.”   Arkansas attorney general, Leslie Ruthledge, said “This company used illegal and threatening tactics to steal money from Arkansas businesses for a service they did not want and in many instances had never heard of in the first place.”

The complaint was filed last year stating that the company was in violation of the Federal Telemarketing and Consumer Fraud and Abuse Prevention Act.  EMMG said that the business owners were provided with a free advertising trial, and when they did not cancel the service after the free initial 90 days, they were billed for $599.  If the Arkansas businesses did not pay, they would have late penalties applied to the bill, with one reaching over $800.

According to the FTC, this is a type of ‘Directory Listing Scam’ that is fairly common and generally targets small to mid-sized companies and other organizations.  There is no word yet on whether EMMG will appeal the judgment.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

What's your opinion?

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. ...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified....

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

You might also likeRELATED
Recommended to you