SARASOTA, Fla.–(BUSINESS WIRE)–Clickbooth, the exclusive performance network, announced today it has selected Invoca’s Call Intelligence Platform to bring the value of calls to its pay-per-call division, enabling Clickbooth to measure and maximize calls as easily as clicks. Invoca’s platform will enable Clickbooth to easily track all costs and revenue associated with their clients’ pay-per-call campaigns.
As a leader in the performance marketing industry, Clickbooth aims to continually provide their clients with the end-to-end performance based customer acquisition experience. To sustain this level of customer service they are continually innovating to offer clients the best opportunities possible to scale their business.
“Consumer behavior and performance marketing evolve together. In today’s mobile age, our pay-per-call integration with Invoca provides advertisers the inbound call intelligence needed to optimize consumer engagement and increase revenue. Pay-per-call is another addition to Clickbooth’s performance umbrella and contributes to our ongoing commitment as the end-to-end performance solution. Feedback from advertisers has been that regardless of traffic channel, Clickbooth’s traffic quality simply outperforms the competition, so they are always excited to hear when we are expanding our offerings and allowing them to scale their business in a smart, performance-based way,” says Vice President of Advertising, Lee Aho.
While this is just the beginning, Clickbooth is already seeing growth in the space, proving clients will quickly see the benefits from implementing pay-per-call campaigns.
“With the explosion of mobile, phone calls are a critical part of every customer journey. With the Invoca Call Intelligence Platform, we’re confident that Clickbooth will deliver the call analytics, call automation, and revenue generating capabilities they need to take their success in the performance marketing industry to the next level,” said Kyle Christensen, Vice President, Marketing at Invoca.
About Clickbooth:
Clickbooth is the exclusive Cost-Per-Action Network that allows advertisers to reach vast new audiences by accessing the largest base of exclusive affiliates specializing in all online traffic types. Where performance is power, we focus on providing top proven offers and the highest quality traffic. Clickbooth’s exclusive affiliates guarantee our advertisers the ability to scale smarter and faster. With No Haggle Payouts, affiliates are guaranteed the highest payouts and the best offers. Company headquarters are in Sarasota, Fla., as it has since 2002.
