Why Advertisers Need Better Publishers

Better publishers mean better advertising results. Heather Vale of Performance Marketing Insider speaks with Lenny Kwan and Donna Hui, Publisher Development for engage:BDR. In this interview at Ad:Tech SF, discover what’s new with engage:BDR’s publishers, what kinds of publishers they deal with, what criteria they require from publishers, and how the quality of publisher affects you as an advertiser.

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