Log My Calls is now Convirza

Why did Log My Calls convert to Convirza? Heather Vale of Performance Marketing Insider speaks with McKay Allen, Director of Content and Communications for Convirza, formerly Log My Calls. In this interview at Ad:Tech SF discover why they changed the name and branding, what services they offer to marketers, what a lead score is and what factors affect it, how exactly algorithms can analyze a phone call, how you can use analytics to optimize your campaigns, how much you can expect to pay and more. Sign up or get more information at Convirza.com.