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How did W4 Make It?

Heather Vale of Performance Marketing Insider speaks with Mason Wiley, Chief Marketing Officer for w4. In this interview at Ad:Tech SF, find out more about the performance-based ad network including what sets them apart from other ad networks, how they help you monetize better, why they’re selective about advertisers and publishers, what it takes to qualify for their standards, their view on quality vs. quantity, what verticals they specialize in, and more. Find out more or sign up as an advertiser or publisher at w4.com.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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