If you’re using video to market your business you likely put most of your effort on ensuring your videos will rank well for YouTube. With the latest update from Bing, however, you may want to keep them in mind as well. Microsoft’s search engine seems to be making a push to become recognized as an easy to use solution for finding videos when you want them.
They have just recently rolled out an update to their video search platform that will make it easier to use for many people who are looking for videos. This is a smart move since if you can get a target audience like this to use your search engine for one thing, they are more likely to use it for other searches as well.
The changes they made will have larger, and easier to identify thumbnails so people are more likely to get the video they want the first time. They also allow quick previews of the video by rolling your mouse over the video thumbnail. In addition, they are also giving extra information about each video in the results. Things like view count, the date that the video was uploaded, the account name of the person who uploaded it and more.
For music searches, Bing will also show you the artist for the song so people can quickly identify the right version for their searches.
Overall, the new Bing Video search is very easy to use and effective for finding what you’re looking for. Marketers may find that over time they start getting more and more views on their videos from the Bing search engine.
If you haven’t tried Bing’s new video search feature, do so now to see how it may be able to benefit your business. While their growth has been slow, Bing has been growing in popularity and is starting to actually be a real competitor for Google. Of course, they have a long time to go, but these types of small steps are what will eventually lead to more widespread use.
