Jumpshot has just completed their Series A financing round where they secured $22 million from Avast Software. The company reports that they will be using this money to help scale their operations in their analytics products Jumpshot Plus and Jumpshot Strategic Analytics.
The company has been growing rapidly since it was founded in 2013. Headquartered in San Francisco, this privately held company is quickly becoming one of the major players in Analytics.
The CEO of Jumpshot, Deren Baker, said of this investment, “It’s not just our massive user panel that sets Jumpshot apart. It’s what we do with it. HTTPs data and persistent user IDs allow us to go beyond reporting discrete moments in the customer journey to also reveal why particular events took place. This depth of behavioral insight does not exist anywhere else and exposes the limited view that most marketers have of their best customers.”
Jumpshot has 107 million users, which is about twice that of their most significant compeditor according to the release. The new infusion of money will help them to be able to keep up with the growing demand for their products and services as well as improve on their already very popular and effective options.
