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In-Banner Video Produces Positive ROI

Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this interview at Ad:Tech SF, discover what’s new with in-banner video advertising, how it works, and why it’s such a good investment. Hear some examples as to how much in-banner video increases CTR and conversions, what works well in terms of creative, how to deliver an effective call to action, and more. Contact Andy directly at andy@engageBDR.com.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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