Matomy Media Group, which is a global digital performance advertising company has announced that they have made a ‘strategic investment’ in the email marketing and ad targeting group, Avenlo. They will acquire a 70% interest in the company, which gives them control of the company. They will also have the option to acquire the other 30% of the company still held by Avenlo over the course of the next three years.
Avenlo is a leader in real-time, data-driven ad targeting and media buying. Matomy will be able to use their technologies to improve the effectiveness of the already popular email acquisition services they provide.
The CEO of Matomy, Ofer Druker, said of the move, “One of our strategic priorities is to invest in companies that will further build the growth and value of our business. Avenlo has developed proven innovative technologies and solutions to email acquisition marketing, ad targeting and data management that will help fuel further growth in these important areas of our business. Data is a crucial element in performance-based advertising, and the capabilities that Avenlo provides will assist Matomy across all of our media channels.”
The platform created by Avenlo helps to optimize email marketing by utilizing customer data as well as algorithms designed to be performance driven. This helps to improve the average advertisers’ ROI by improving targeting and conversions.
Avenlo’s co-founder, Joseph Freiman, said, “We’re excited to join forces with Matomy, given its track record of success in performance-based advertising. Avenlo is poised for significant growth, and by leveraging Matomy’s international reach and infrastructure, as well as its customer network, we will continue to accelerate our growth and expand into new international markets through the deployment of innovative technologies and capabilities.”
