Google has launched a service known as ‘YouTube Kids’ that is basically YouTube, but with only kid friendly content. Many parents have been big fans of it since it helps them to protect their children, while still allowing them to enjoy millions of online videos. Consumer watchdog groups, however, don’t seem to share in this support.
These groups filed a complaint with the FTC accusing Google of breaking broadcasting rules concerning the clear distinction of ads and original content. They claim they are mixing ‘commercial and other content in ways that are deceptive and unfair to children.’
The groups specifically give the example of unboxing videos. These videos show real people ‘unboxing’ new purchases they have recently made. This is very popular for higher end items like iPhones, X-Box One’s, PlayStations and more. While the videos themselves are original content made by normal people, YouTube can then place ads surrounding the video that encourage kids to want to purchase similar items. In addition, some of the video creators actually have deals made with the manufacturers.
In the complaint it says, “Many of the [unboxing] videos on YouTube Kids appear to be user-generated. Some, however, have undisclosed relationships with product manufacturers. For example, the Disney-owned Maker Studios has agreements with five popular YouTube channels.” They go on to say that, “All five YouTube channels affiliated with Disney’s Maker Studios are also available on YouTube Kids.”
Since there is no disclosure of who owns the channels, and how money is changing hands, the consumer protection groups believe this is a violation of regulations. This is made even more complex by the fact that the target audience (children) do not yet have the ability to process these often complicated relationships.
The complaint was officially filed by Georgetown Law’s Institute for Public Representation. It is signed by groups such as the Campaign for a Commercial-Free Childhood, Consumers Union, Children Now, and the American Academy of Child and Adolescent Psychiatry.
YouTube has replied with a statement saying, “When developing YouTube Kids we consulted with numerous partners and child advocacy and privacy groups. We are always open to feedback on ways to improve the app.”
At this point, the FTC has not issued any statement on whether they will take any action related to the complaint.
