Want to advertise in the health and beauty vertical? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR.
In this exclusive interview, the first of two parts, discover some of the drawbacks and challenges to working in this vertical, why the learning curve is so steep, what kinds of ads work for the female 30+ demographic, and what sorts of creatives will be approved both on an RTB and a managed platform.
Also find out some other benefits to running managed campaigns, what kind of budget you need to start out, how long it will take you to see a return, and more. Contact Andy directly at Andy@engageBDR.com.
