Do you like CAKE? Heather Vale of Performance Marketing Insider speaks with Dave Stewart, Founder and CTO of CAKE at LeadsCon in Las Vegas. In this interview, discover what the CAKE advertising platform does, how it helps you determine what works and increase your ROI, and why it’s important to track and optimize in real time. Also find out what CAKE for Advertisers is, what new integration they’ve implemented, what real-time click scoring is and how to deal with it. Find out more or sign up for a free demo at GetCAKE.com.