According to a new report from comScore, the percentage of US mobile subscribers has reached a high of 75.8%, which is up from 74.9 at the last report. While this is a fairly small number, it becomes increasingly difficult to gain share when you get to this level. The nearly 1% growth is a clear sign that SmartPhone adoption is still strong. The SmartPhone platforms had fairly small adjustments in users as well:
- Android 53.2% (.9% growth)
- Apple 41.3% (-.6% loss)
- Microsoft 3.6% (.1% growth)
- BlackBerry 1.8% (-.3% loss)
- Symbian .1% (even)
While Apple slipped a little in their market share, they are still by far the largest single smart phone company since Android phones are made by dozens of different companies. In addition, the report states that Apple is bringing in nearly 90% of the global smart phone profit, which is quite impressive.
Overall, the new report didn’t provide too many surprises. It serves more to show marketers that mobile is clearly the way of the future, and that is only going to continue to grow. Those who still don’t have a mobile ready platform and marketing strategy are at very serious risk of falling out of relevance completely. You can see the full report HERE.
