Twitter has been working on coming up with ways to expand their income streams for quite some time. One of their limitations is the fact that their ads are currently only being displayed to people who actually have accounts on the social network. According to announcement at the recent International Consumer Electronics Show, Twitter has a few things that they are planning that will help overcome that problem.
First, they are planning to start showing ads to people viewing Twitter even if they aren’t logged in. These ads may not be able to be quite as targeted, since they won’t have as much information on them, but any ads are better than no ads. In addition, if the person is a user of Twitter, but just not logged in, they will still be able to display the higher quality ads in their feed.
The second, and likely more significant move is that Twitter is looking to start displaying their ads to the potentially millions of people who see Tweets on television and other platforms. For example, stations like ESPN have a ‘ticker’ that shows recent tweets related to specific topics they are covering. Twitter is apparently working on making it so ads appear within this type of ticker.
They would have to have an agreement with the network, which would almost certainly include some type of profit sharing. The reality is, however, that it would let them get their sponsored tweets in front of potentially millions of new people. In addition, the tweets could still be quite targeted based on what the main show is about.
This seems like a smart move for Twitter as well as for any of their partners that sign on. There is no word yet on when this could take place, or how marketers could purchase these types of ads. It is something we’ll certainly be keeping an eye on though.
[photosmash]
