According to a recent report from Digiday, Facebook has made a change to their advertising standards, which will allow marketers to target the same people more often with ads. In the past, marketers could only show the same ad to individuals who have not liked their page once per day. The updated rules now allow for the same ad to be displayed on the user’s New Feed a maximum of twice per day. Marketers can still target those who have liked their page up to four times per day, which is the same has it has been.
It is important to note that the total number of ads that users will see will not change. This is simply an adjustment of which ads they will see. This will clearly increase the competitiveness of advertising, since a smaller number of total marketers will be able to fill up the ad space for each user. How much of an impact this will have on the price of ads in competitive niches is not yet known.
The move from one display per day to two per day applies to both single ad units in the news feed and ads from any page that the individual is not connected with in any way. For marketers who like to keep their ads in front of users as much as possible, the incentive is still there to get people to like their page so that they can display the ads twice as often.
The change is already effective, so marketers can make updates to their display choices any time.
What do you think about the move? Will it change how you advertise on Facebook?
