You may have heard a lot about engage:BDR’s First-Impression system from various Facebook groups. It’s quickly becoming the go to place for performance marketers who are looking to exponentially grow their campaigns. If you weren’t sold by the fact it’s owned by engage:BDR, the top source for internet traffic in the world, you’ll definitely be sold on these interesting and unique features:
1) Extensive Targeting: While some campaigns will work amazing on a Run-of –Network targeting, First-Impression is known for their site-based targeting which allows you to chose sites that best fit your niche campaign. First-Impression’s extensive insight into these sites include daily impressions and breakdown by creative size.
2) Bidding Averge: I’ve been told that this next week that First-Impression will be releasing a new feature that allows marketers to see the average bid per site. This will allow you to get your campaign started fast without having to guess how to get the most traffic possible.
3) Optimization: First-Impression is one of the few sources that is 100% transparent with their reporting, so a savvy marketer can see the actual performance per site. This allows the best of the best to go in there and really micro-tune the campaign and optimize bids, adjust daily budgets and even day-part each individual site based on its performance. These tools are for the experts, but easy enough for anyone to figure out.
Learn more at: http://engagebdr.com/advertisers/first-impression-self-service-real-time-bidding-display-mobile-video-dsp/
