A leading advertising and marketing company, U.S. Interactive Media, has officially announced that they are launching a new performance marketing division. This division will focus on driving high quality customer conversions for all their clients.
This is a major recognition of the power of performance marketing, and the fact that a growing amount of brands are turning to this strategy to bring them the results they need.
Eran Goren, President of U.S. Interactive Meida stated, “We are excited to launch this new division and provide our clients with multiple media offerings.”
The program will become a major component in their overall marketing strategy being offered to their customers. U.S. Interactive Media has been providing high quality marketing solutions to customers for a number of years, and has become a leader in digital marketing.
This new division of their company will be headed by the newly formed position of Director of Performance Marketing. Ben Trevizo will hold this position, and will bring with him extensive experience in affiliate marketing.
According to their press release, “The Performance Marketing team will focus on generating incremental sales for performance driven advertisers through affiliate program strategy and management, performance display, mobile advertising and lead generation.”
This is more good news for performance marketers everywhere. As this industry continues to grow, more and more major brands will likely move their advertising dollars into this proven marketing solution.
