E.B. Tool Company has partnered with ShareASale to launch their new affiliate program. The program, which is set up to help promote the company and hteir KwickGripper nail and screw removal system, offers affiliates 15% commission rates on purchases of the popular tool. The KwickGripper sells for $39.95, or you can purchase a pack of five of them for $179.95.
This will be a great monetization opportunity for existing home improvement or contractor focused sites, and may even be worth setting up entirely new pages dedicated to promoting this product. Given the fact that it is a physical product that thousands of people already know and trust, this may be an easy opportunity even for newer affiliates to jump into this type of marketing.
The KwickGripper is a simple hand tool that can remove virtually any type of fastener used in building today, including staples, nails and screws. It is also designed to work in almost any space, no matter how tight, without causing damage to the surrounding materials.
This is one of those tools that is easy to sell given the fact that it solves a common problem that anyone who works with their hands has experienced. Even ‘do-it-yourselfers’ who frequently work on projects in their own home will want to own this tool, since it is affordable and easy to use.
While certainly not the first offline product to be sold by affiliates, it is one of the earliest dedicated tool companies to begin this type of marketing. This is just one more sign that the offline world is really starting to see the value of performance based marketing strategies. It is likely that we will see more and more companies launching this type of program over the coming years.
