How to Verify Data

Heather Vale of Performance Marketing Insider speaks with Krista Barrack, Senior Account Manager for XVerify. In this exclusive interview, the first of two parts, discover what XVerify is, what kinds of data they verify and how, your options for user experience configuration, and how not checking your lead quality affects your ROI and your reputation with your ESP. Also find out what kinds of affiliate fraud XVerify can stop, the solutions they offer to monitor it, and how deep their verification process goes.